Globe International Ltd. is an Australian footwear, clothing, and skateboard hardware company. It was founded in 1985 by three Australian brothers. Globe International's core business is divided between proprietary brands, licensed brands, and distributed brands.


The foundation of Globe International was established in the 1980s, with the founding of Hardcore Enterprises, an Australian-based company specialising in products that appealed to the skateboard and street fashion markets. In 1985, former Australian skateboarding champions Peter and Stephen Hill, along with brother and current Globe International CEO Matt Hill, began Hardcore which would later develop into one of the world's largest skateboard distribution companies. The Hills cited that they were unsatisfied with the lack of quality skate products they required, and thus they went into business to import US skate products to Australia.

The Hills continued to promote skateboarding, writing two books on the subject and producing skate videos. Through constant promotions, tours, contests, video and magazine advertising, Hardcore became a driving force behind the skateboarding explosion during the mid-1980s in Australia and New Zealand. The first diversification company "Die Hard Pty Ltd" was founded in 1987 as a clothing and accessories division of the business. Die Hard's first licensed label was Vision Streetwear.

Die Hard went on to produce premier labels under license for the Australian and New Zealand markets such as Stüssy, Mossimo, Freshjive, Paul Frank, Eckō Unltd., Counter Culture, Split, Girl Star, Undergirl and World Industries. The Hills also co-founded the streetwear brand Mooks which also operated under the Die Hard umbrella. Die Hard became known as Globe International's Streetwear Division and was one of the largest suppliers of branded youth clothing in Australia and New Zealand when it was sold to Pacific Brands in 2006.

In 1995, Globe International established its US operation in Los Angeles, where the Globe brand is now a part of the American boardsports sub-culture and a key supplier to major retailers of boardsports apparel, footwear and skateboard hardgoods.