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For people who love games.

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Our Hollywood and Games opening speech
https://www.youtube.com/embed/yebNIHKAC4A?feature=oembed Imagine that song from K-pop Demon Hunters. Golden. Who cried when you heard that song?

Come on. Tell me the truth. I know more than 400 million people – most of you people here – watched that movie.

That song is nominated for four Grammys. It’s empowering, like Let It Go from Frozen. It’s interesting for me to see the Asian version of that. Think of K-pop Demon Hunters, that two-hour movie, a 3D animated show. With a 3.5-minute song that made me look at the screen and see those three young women singing. It made me think about my three grown-up daughters, all out of the house now. Empowered to go out into the world and seize their moment. That is emotion. It’s a perfect experience that rises above the kids’ worlds of LEGO or anime and it moves us into a 3D world that adults like me can feel comfortable in. I’m happy to cry when I watch that.

What would K-pop Demon Hunters be if it were a game? It might be a 100-hour experience. For every time I shed a tear, I would have a microtransaction go kaching. And after I killed the Saja Boys and took out about 2.5 thousand demons, I would find the boss demon, which would look a lot scarier than it did in the movie. More like something out of Elden Ring. I would die 100 times and then finally take down the boss. And then I would move on to episode 2. And eventually, I would get through episode 100.

You see where I’m going with this. Sometimes, you have to think about your audience. Know when to stop. Could we respect the time of our players and deliver the same emotional impact as that movie in a two-hour game? Should we milk them for all they’ve got?

https://www.youtube.com/embed/lQnhRjhoJx8?feature=oembed We have very different media, between film, music, TV and games. You don’t need to compare yourself to another, nor do you have to take one medium into another. Here’s all you need to think about. And that song is my whole speech. What were you born to be?

Well, after covering the game industry for 30 years, I figured out what I was born to be. With the help of Gina Joseph, we spun out of our parent company and became independent. That was just seven months ago. And now we’re putting on our third major event in that time. We’ve got more people working on our team and event than we’ve had in years. I’m very thankful to have them.

And we’re living a dream that we share with the people we write about every day in the game industry. We’re controlling our own destiny. Were you born to be part of the biggest corporation on Earth, shutting down the competition with your massive marketing budget? Do you have to cross oceans to get your money and arrive in your promised land? Do you need to wait for someone to say yes to you so you can build that game that you always dreamed about doing? You should know inside what the answers to those questions are.

And if there’s an inspirational message I have for you, it is that you are already Golden. You’re on top. You should control your own destiny. And as for Hollywood and games and the marriage of the arts, this is your moment. It’s time for you to shine. And we plan to always be here, cheering you on from the sidelines, because we have the same goals, ambitions, dreams and aspirations. In fact, GamesBeat would like to be part of your mission, helping you on that journey toward controlling your own destiny. I want to see all of you get your shot and take your shot. Hit your mark. Find your Golden trio.

Just remember that we have seen a lot of movies before. And the movies don’t always end the way we expect them to. Right now, in Netflix’s analyst call about its big acquisition, the subject of games never came up once as the execs explained why they were buying Warner Bros. The narrative is that games are a niche.

And in Warner Bros.’s case, they have $1.5 billion in games revenue and $38 billion in other entertainment revenue. But games represent competition for the time of consumers. Their competition is for players’ time, as Netflix founder Reed Hastings always said. That means they are an existential threat to companies like Warner or Netflix, said Michael Pachter.

https://www.youtube.com/embed/mhka_tYWltk?feature=oembed With game platforms like Roblox and Fortnite, young people are concentrating there. And they don’t know brands that advertise on TV. That means that if you are not on those platforms now, in a generation, your famous brand may be gone. What we’re here to talk about is not how Hollywood and games will try to annihilate each other. It’s about how they will work together. Thank you all for coming here, and enjoy the show.

Happy holidays.

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